Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
599EF3
RGB
89, 158, 243
HSL
213, 87%, 65%
HSB
213, 63%, 95%
CMYK
63, 35, 0, 5
LAB
63, -2, -50
LCH
63, 50, 267
OKLCH
0.69, 0.14, 255
XYZ
33, 33, 89
LUV
63, -29, -78
HWB
213, 35%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.