Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
59A3FF
RGB
89, 163, 255
HSL
213, 100%, 67%
HSB
213, 65%, 100%
CMYK
65, 36, 0, 0
LAB
65, -2, -54
LCH
65, 54, 268
OKLCH
0.71, 0.15, 255
XYZ
35, 36, 100
LUV
65, -30, -85
HWB
213, 35%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.