Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
59B2DB
RGB
89, 178, 219
HSL
199, 64%, 60%
HSB
199, 59%, 86%
CMYK
59, 19, 0, 14
LAB
68, -19, -29
LCH
68, 35, 238
OKLCH
0.72, 0.10, 230
XYZ
33, 39, 73
LUV
68, -36, -43
HWB
199, 35%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.