Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
59BAED
RGB
89, 186, 237
HSL
201, 80%, 64%
HSB
201, 62%, 93%
CMYK
62, 22, 0, 7
LAB
71, -18, -35
LCH
71, 39, 242
OKLCH
0.75, 0.12, 234
XYZ
37, 43, 87
LUV
71, -39, -52
HWB
201, 35%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.