Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
59BCE0
RGB
89, 188, 224
HSL
196, 69%, 61%
HSB
196, 60%, 88%
CMYK
60, 16, 0, 12
LAB
71, -22, -27
LCH
71, 35, 231
OKLCH
0.75, 0.11, 225
XYZ
36, 43, 77
LUV
71, -40, -39
HWB
196, 35%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.