Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
59C9EC
RGB
89, 201, 236
HSL
194, 79%, 64%
HSB
194, 62%, 93%
CMYK
62, 15, 0, 7
LAB
76, -25, -28
LCH
76, 37, 227
OKLCH
0.78, 0.11, 222
XYZ
40, 50, 87
LUV
76, -44, -39
HWB
194, 35%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.