Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
59CEFA
RGB
89, 206, 250
HSL
196, 94%, 66%
HSB
196, 64%, 98%
CMYK
64, 18, 0, 2
LAB
77, -24, -32
LCH
77, 40, 233
OKLCH
0.80, 0.12, 226
XYZ
43, 53, 98
LUV
77, -45, -47
HWB
196, 35%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.