Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
59D3FF
RGB
89, 211, 255
HSL
196, 100%, 67%
HSB
196, 65%, 100%
CMYK
65, 17, 0, 0
LAB
79, -25, -32
LCH
79, 41, 232
OKLCH
0.82, 0.12, 225
XYZ
45, 56, 103
LUV
79, -47, -48
HWB
196, 35%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.