Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
59D7FF
RGB
89, 215, 255
HSL
194, 100%, 67%
HSB
194, 65%, 100%
CMYK
65, 16, 0, 0
LAB
80, -27, -31
LCH
80, 41, 228
OKLCH
0.82, 0.12, 222
XYZ
46, 58, 103
LUV
80, -48, -45
HWB
194, 35%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.