Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
5A1705
RGB
90, 23, 5
HSL
13, 89%, 19%
HSB
13, 94%, 35%
CMYK
0, 74, 94, 65
LAB
20, 30, 28
LCH
20, 41, 42
OKLCH
0.31, 0.10, 35
XYZ
5, 3, 0
LUV
20, 47, 15
HWB
13, 2%, 65%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.