Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
5A1904
RGB
90, 25, 4
HSL
15, 91%, 18%
HSB
15, 96%, 35%
CMYK
0, 72, 96, 65
LAB
20, 30, 28
LCH
20, 41, 44
OKLCH
0.32, 0.10, 37
XYZ
5, 3, 0
LUV
20, 46, 16
HWB
15, 2%, 65%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.