Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
5A2108
RGB
90, 33, 8
HSL
18, 84%, 19%
HSB
18, 91%, 35%
CMYK
0, 63, 91, 65
LAB
22, 26, 28
LCH
22, 38, 48
OKLCH
0.33, 0.09, 41
XYZ
5, 3, 1
LUV
22, 41, 17
HWB
18, 3%, 65%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.