Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
5A2400
RGB
90, 36, 0
HSL
24, 100%, 18%
HSB
24, 100%, 35%
CMYK
0, 60, 100, 65
LAB
22, 24, 32
LCH
22, 40, 53
OKLCH
0.33, 0.09, 48
XYZ
5, 3, 0
LUV
22, 40, 20
HWB
24, 0%, 65%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.