Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5A7787
RGB
90, 119, 135
HSL
201, 20%, 44%
HSB
201, 33%, 53%
CMYK
33, 12, 0, 47
LAB
48, -8, -12
LCH
48, 15, 238
OKLCH
0.55, 0.04, 233
XYZ
15, 17, 25
LUV
48, -15, -16
HWB
201, 35%, 47%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.