Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5A79AA
RGB
90, 121, 170
HSL
217, 32%, 51%
HSB
217, 47%, 67%
CMYK
47, 29, 0, 33
LAB
50, -1, -30
LCH
50, 30, 268
OKLCH
0.57, 0.08, 259
XYZ
18, 19, 41
LUV
50, -16, -44
HWB
217, 35%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.