Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5A7A85
RGB
90, 122, 133
HSL
195, 19%, 44%
HSB
195, 32%, 52%
CMYK
32, 8, 0, 48
LAB
49, -10, -10
LCH
49, 14, 226
OKLCH
0.56, 0.04, 221
XYZ
15, 18, 25
LUV
49, -16, -12
HWB
195, 35%, 48%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.