Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5A7A8A
RGB
90, 122, 138
HSL
200, 21%, 45%
HSB
200, 35%, 54%
CMYK
35, 12, 0, 46
LAB
49, -9, -13
LCH
49, 15, 235
OKLCH
0.56, 0.04, 230
XYZ
16, 18, 27
LUV
49, -16, -17
HWB
200, 35%, 46%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.