Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5A80BC
RGB
90, 128, 188
HSL
217, 42%, 55%
HSB
217, 52%, 74%
CMYK
52, 32, 0, 26
LAB
53, 0, -36
LCH
53, 36, 269
OKLCH
0.60, 0.10, 259
XYZ
21, 21, 51
LUV
53, -18, -54
HWB
217, 35%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.