Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5A8290
RGB
90, 130, 144
HSL
196, 23%, 46%
HSB
196, 38%, 56%
CMYK
37, 10, 0, 44
LAB
52, -12, -12
LCH
52, 17, 227
OKLCH
0.58, 0.05, 222
XYZ
17, 20, 29
LUV
52, -19, -16
HWB
196, 35%, 44%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.