Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5A87AA
RGB
90, 135, 170
HSL
206, 32%, 51%
HSB
206, 47%, 67%
CMYK
47, 21, 0, 33
LAB
54, -9, -24
LCH
54, 25, 250
OKLCH
0.60, 0.07, 243
XYZ
20, 22, 41
LUV
54, -21, -34
HWB
206, 35%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.