Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5A899F
RGB
90, 137, 159
HSL
199, 28%, 49%
HSB
199, 43%, 62%
CMYK
43, 14, 0, 38
LAB
54, -12, -17
LCH
54, 21, 235
OKLCH
0.60, 0.06, 229
XYZ
19, 23, 36
LUV
54, -22, -23
HWB
199, 35%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.