Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5A8A95
RGB
90, 138, 149
HSL
191, 25%, 47%
HSB
191, 40%, 58%
CMYK
40, 7, 0, 42
LAB
54, -15, -11
LCH
54, 19, 218
OKLCH
0.60, 0.05, 214
XYZ
19, 23, 32
LUV
54, -23, -14
HWB
191, 35%, 42%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.