Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5A8CA2
RGB
90, 140, 162
HSL
198, 29%, 49%
HSB
198, 44%, 64%
CMYK
44, 14, 0, 36
LAB
55, -13, -17
LCH
55, 22, 233
OKLCH
0.61, 0.06, 228
XYZ
20, 24, 38
LUV
55, -23, -23
HWB
198, 35%, 36%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.