Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5A91AA
RGB
90, 145, 170
HSL
199, 32%, 51%
HSB
199, 47%, 67%
CMYK
47, 15, 0, 33
LAB
57, -14, -19
LCH
57, 24, 235
OKLCH
0.63, 0.07, 229
XYZ
22, 25, 42
LUV
57, -25, -26
HWB
199, 35%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.