Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5A91DA
RGB
90, 145, 218
HSL
214, 63%, 60%
HSB
214, 59%, 85%
CMYK
59, 33, 0, 15
LAB
59, -2, -44
LCH
59, 44, 267
OKLCH
0.65, 0.12, 256
XYZ
27, 27, 70
LUV
59, -24, -67
HWB
214, 35%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.