Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5A93CA
RGB
90, 147, 202
HSL
209, 51%, 57%
HSB
209, 55%, 79%
CMYK
55, 27, 0, 21
LAB
59, -7, -35
LCH
59, 35, 258
OKLCH
0.65, 0.10, 249
XYZ
25, 27, 60
LUV
59, -25, -52
HWB
209, 35%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.