Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5A93CD
RGB
90, 147, 205
HSL
210, 53%, 58%
HSB
210, 56%, 80%
CMYK
56, 28, 0, 20
LAB
59, -6, -36
LCH
59, 37, 260
OKLCH
0.65, 0.11, 250
XYZ
26, 27, 62
LUV
59, -25, -55
HWB
210, 35%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.