Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5A95BB
RGB
90, 149, 187
HSL
204, 42%, 54%
HSB
204, 52%, 73%
CMYK
52, 20, 0, 27
LAB
59, -12, -26
LCH
59, 29, 246
OKLCH
0.64, 0.08, 238
XYZ
24, 27, 51
LUV
59, -26, -38
HWB
204, 35%, 27%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.