Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5A96DA
RGB
90, 150, 218
HSL
212, 63%, 60%
HSB
212, 59%, 85%
CMYK
59, 31, 0, 15
LAB
60, -5, -41
LCH
60, 42, 264
OKLCH
0.66, 0.12, 253
XYZ
28, 29, 70
LUV
60, -26, -63
HWB
212, 35%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.