Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5A96E5
RGB
90, 150, 229
HSL
214, 73%, 63%
HSB
214, 61%, 90%
CMYK
61, 34, 0, 10
LAB
61, -2, -47
LCH
61, 47, 268
OKLCH
0.67, 0.13, 256
XYZ
29, 30, 78
LUV
61, -26, -73
HWB
214, 35%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.