Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5A99D9
RGB
90, 153, 217
HSL
210, 63%, 60%
HSB
210, 59%, 85%
CMYK
59, 29, 0, 15
LAB
61, -6, -39
LCH
61, 40, 261
OKLCH
0.67, 0.12, 250
XYZ
28, 30, 70
LUV
61, -27, -60
HWB
210, 35%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.