Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5AA2C2
RGB
90, 162, 194
HSL
198, 46%, 56%
HSB
198, 54%, 76%
CMYK
54, 16, 0, 24
LAB
63, -17, -24
LCH
63, 29, 235
OKLCH
0.68, 0.09, 229
XYZ
27, 32, 56
LUV
63, -31, -34
HWB
198, 35%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.