Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5AA3DB
RGB
90, 163, 219
HSL
206, 64%, 61%
HSB
206, 59%, 86%
CMYK
59, 26, 0, 14
LAB
64, -11, -36
LCH
64, 38, 253
OKLCH
0.69, 0.11, 244
XYZ
30, 33, 72
LUV
64, -31, -54
HWB
206, 35%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.