Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5AA3FB
RGB
90, 163, 251
HSL
213, 95%, 67%
HSB
213, 64%, 98%
CMYK
64, 35, 0, 2
LAB
65, -3, -52
LCH
65, 52, 267
OKLCH
0.71, 0.15, 254
XYZ
35, 35, 96
LUV
65, -30, -81
HWB
213, 35%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.