Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5AA4EC
RGB
90, 164, 236
HSL
210, 79%, 64%
HSB
210, 62%, 93%
CMYK
62, 31, 0, 7
LAB
65, -7, -44
LCH
65, 44, 261
OKLCH
0.70, 0.13, 250
XYZ
33, 35, 84
LUV
65, -31, -68
HWB
210, 35%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.