Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5AA5DF
RGB
90, 165, 223
HSL
206, 68%, 61%
HSB
206, 60%, 87%
CMYK
60, 26, 0, 13
LAB
65, -11, -37
LCH
65, 39, 253
OKLCH
0.70, 0.11, 244
XYZ
31, 34, 75
LUV
65, -31, -56
HWB
206, 35%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.