Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5AA8CD
RGB
90, 168, 205
HSL
199, 53%, 58%
HSB
199, 56%, 80%
CMYK
56, 18, 0, 20
LAB
65, -17, -27
LCH
65, 32, 238
OKLCH
0.70, 0.09, 231
XYZ
29, 35, 63
LUV
65, -33, -39
HWB
199, 35%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.