Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5AA8CF
RGB
90, 168, 207
HSL
200, 55%, 58%
HSB
200, 57%, 81%
CMYK
57, 19, 0, 19
LAB
65, -16, -28
LCH
65, 32, 239
OKLCH
0.70, 0.10, 232
XYZ
29, 35, 64
LUV
65, -33, -40
HWB
200, 35%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.