Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5AAEE8
RGB
90, 174, 232
HSL
205, 76%, 63%
HSB
205, 61%, 91%
CMYK
61, 25, 0, 9
LAB
68, -13, -37
LCH
68, 40, 250
OKLCH
0.72, 0.12, 241
XYZ
34, 38, 82
LUV
68, -34, -57
HWB
205, 35%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.