Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5ABDED
RGB
90, 189, 237
HSL
200, 80%, 64%
HSB
200, 62%, 93%
CMYK
62, 20, 0, 7
LAB
72, -19, -33
LCH
72, 38, 240
OKLCH
0.76, 0.12, 232
XYZ
38, 45, 87
LUV
72, -39, -50
HWB
200, 35%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.