Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5ACAEF
RGB
90, 202, 239
HSL
195, 82%, 65%
HSB
195, 62%, 94%
CMYK
62, 15, 0, 6
LAB
76, -25, -28
LCH
76, 38, 229
OKLCH
0.79, 0.11, 223
XYZ
41, 51, 89
LUV
76, -44, -41
HWB
195, 35%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.