Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5ACDEF
RGB
90, 205, 239
HSL
194, 82%, 65%
HSB
194, 62%, 94%
CMYK
62, 14, 0, 6
LAB
77, -26, -27
LCH
77, 38, 226
OKLCH
0.80, 0.11, 220
XYZ
42, 52, 90
LUV
77, -45, -39
HWB
194, 35%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.