Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5ACFFC
RGB
90, 207, 252
HSL
197, 96%, 67%
HSB
197, 64%, 99%
CMYK
64, 18, 0, 1
LAB
78, -24, -33
LCH
78, 41, 233
OKLCH
0.81, 0.12, 227
XYZ
44, 54, 100
LUV
78, -45, -48
HWB
197, 35%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.