Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
5B1402
RGB
91, 20, 2
HSL
12, 96%, 18%
HSB
12, 98%, 36%
CMYK
0, 78, 98, 64
LAB
19, 32, 29
LCH
19, 43, 42
OKLCH
0.31, 0.11, 35
XYZ
5, 3, 0
LUV
19, 49, 15
HWB
12, 1%, 64%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.