Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
5B1F09
RGB
91, 31, 9
HSL
16, 82%, 20%
HSB
16, 90%, 36%
CMYK
0, 66, 90, 64
LAB
21, 27, 28
LCH
21, 39, 46
OKLCH
0.33, 0.09, 39
XYZ
5, 3, 1
LUV
21, 43, 16
HWB
16, 4%, 64%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.