Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
5B2408
RGB
91, 36, 8
HSL
20, 84%, 19%
HSB
20, 91%, 36%
CMYK
0, 60, 91, 64
LAB
22, 25, 29
LCH
22, 38, 50
OKLCH
0.34, 0.09, 44
XYZ
5, 4, 1
LUV
22, 40, 18
HWB
20, 3%, 64%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.