Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
5B2502
RGB
91, 37, 2
HSL
24, 96%, 18%
HSB
24, 98%, 36%
CMYK
0, 59, 98, 64
LAB
23, 24, 32
LCH
23, 40, 53
OKLCH
0.34, 0.09, 48
XYZ
5, 4, 0
LUV
23, 40, 20
HWB
24, 1%, 64%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.