Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
5B7664
RGB
91, 118, 100
HSL
140, 13%, 41%
HSB
140, 23%, 46%
CMYK
23, 0, 15, 54
LAB
47, -13, 7
LCH
47, 15, 153
OKLCH
0.54, 0.04, 156
XYZ
13, 16, 14
LUV
47, -14, 11
HWB
140, 36%, 54%
Pantone
7717 C
Harmonies
Shades & tints
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