Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5B7891
RGB
91, 120, 145
HSL
208, 23%, 46%
HSB
208, 37%, 57%
CMYK
37, 17, 0, 43
LAB
49, -6, -17
LCH
49, 18, 251
OKLCH
0.56, 0.05, 245
XYZ
16, 18, 29
LUV
49, -15, -24
HWB
208, 36%, 43%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.