Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5B799E
RGB
91, 121, 158
HSL
213, 27%, 49%
HSB
213, 42%, 62%
CMYK
42, 23, 0, 38
LAB
50, -4, -24
LCH
50, 24, 262
OKLCH
0.57, 0.07, 254
XYZ
17, 18, 35
LUV
50, -15, -34
HWB
213, 36%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.